The job of today’s Periodontist looks strikingly different than it did just a decade ago. It’s becoming tougher to stand out in the market, especially since many dental practices are opting to keep periodontal cases in-house.
As a Periodontist, you know this is a bad idea (we covered this in a previous blog post). But even if dentists weren’t treating their own patients, you still need to prove yourself as a viable option in your community.
Why would a referrer send a patient to you vs. another practice? Take a look at a few of the most competitive points that can seal your success:
As a Periodontal practice, your reputation will be the single most important factor in your success.
Patients don’t want to choose a provider that doesn’t come recommended by others. In addition, referring doctors will not want to send their patients to you because their patients’ experience is ultimately an extension of their practice. If...
There’s one thing that affects your practice’s success the most, and it has nothing to do with marketing, referrals, or even patient satisfaction.
Rather, it’s the effectiveness of your internal culture.
It would be foolish to assume that putting five to fifteen people together in an office would never result in any type of conflict. And when there’s conflict, the patient experience ultimately suffers.
Practice owners must understand how to mitigate their effects quickly to avoid any delays in your achievements.
Take a look at our three best practices for improving employee relations to maintain a professional, productive environment:
Doctors have a lot of knowledge, but very little time to share it. When you do take time to train or work with your staff, you view it as an investment.
And, as a general rule, you expect an ROI on that investment.
But this investment becomes a...
The need to take control of clinical documentation and fine-tune communication across all clinical channels is easily solved with professional strategies offered by PANDA Perio clinical software.
Created from the ground up, by a team of leading Periodontists and an experienced software engineer. PANDA Perio has saved clinics countless hours in writing treatment letters and enabled staff toward more professional communication.
Learn how these five strategies have streamlined treatment planning and empowered staff to help dental practices grow by as much as 300%.
PANDA Perio’s exclusive Instanotes® guide staff to quickly complete accurate notes in a quick click-through process. No need to repeat or transcribe the details later after the appointment. It’s streamlined to save time eliminating the need to type.
We recently sent out a survey to Periodontists and PANDA Perio users to gain insights on the industry. Our goal at PANDA has always been to provide real, actionable advice you can use in your practice, but we also use this information to make our software even better.
If you haven’t yet taken the survey, you can do so here.
Your responses will give you personalized results that you can apply to your unique practice. But here’s a little preview on what you can expect:
Whether you’re brand new to the Periodontal field or you’ve been treating patients for 20 years or longer, the value of preparation never changes.
Because of the many moving parts the Periodontist faces each day, it’s important to have a system in place so that no task or detail falls through the cracks. When you can be prepared for every patient, phone call, and meeting, you can avoid backlogs or having to redo work.
As a practice owner, it’s important to realize that your practice’s success doesn’t just hinge on your ability to treat patients. Even the most skilled Periodontists can find themselves struggling to bring in patients and improve referral relationships.
Much of your success depends on having an engaged, professional staff that can contribute to the patient experience, referral relations, and other aspects of your practice. But for staff to be successful in their roles, they must be able to overcome any barriers that get in between them, and a job well done.
Take a look at four of the biggest issues that prevent staff from living up to their potential and how you can help them overcome these obstacles:
This is a tough pill to swallow because it requires the practice owner to take responsibility for the staff’s failures. However, success starts at the top and isn’t possible without strong leadership.
One of the biggest ways...
If you’re the only Periodontist in your area, then you may be fortunate to earn referral traffic from local dentists simply because you’re in business. But this isn’t the reality for most Periodontists.
Most often, there are several other periodontal practices in your city. Many dentists who refer to Periodontists will send their patients to the practice across the street for simplicity’s sake. After all, Periodontists are all the same, right?
We know that’s not true, but it’s not easy to communicate this with referring dental practices.
So, what makes you special enough to convince dentists to send their patients a few extra miles for treatment?
If you’re not already prioritizing these factors to earn more referrals, you should be:
More than 99% of the time, referrals aren’t going to happen on their own. Rather, Periodontists must be proactively building and nurturing relationships with...
Periodontists and general dentists share a common goal: to provide patients with effective dental treatment.
Though methodologies and approaches are different for each party, they share a common clientele that often requires the services of both.
However, many dentists prefer to treat periodontal patients in-house rather than referring out. That can make it seem as though the two are battling for business rather than working toward a common goal.
Being the specialist, Periodontists are in a better position to show how they can work with dentists rather than against them.
The most important thing you can do when working with dentists is to stress the importance of working for the patient's overall health, not just the practice or specialty. It’s easy to say we care about the patient’s best interest and this is why we approach the care the way we do. It’s a universal understanding. But the...
Referrals are the lifeblood of periodontal practices. We recently talked about practical ways to build relationships with general dentists to earn referral business, starting with the importance of establishing trust.
Making a referral isn’t a decision dentist's and doctor's take lightly. Their own reputation is on the line, and referrals often serve as an extension of their own practice.
Explore these four things periodontists can offer dentists and physicians to build trust and strengthen your referral business:
Even with good intentions, periodontists shouldn’t make claims they can’t fully guarantee. When speaking about your practice or how you handle referred patients, it’s always better to under promise and over deliver in order to build faith and maintain trust.
Most periodontists spend a full workday drafting correspondence...
Dental patients are dependent on the expertise of their general dentist. Whether dentists refer patients to a periodontal specialist or offer to provide periodontal treatment in-house, patients are likely to comply.
Because of this high level of trust between general dentists and patients, building relationships with dentists to earn referral power is non-negotiable.
So what can periodontists do to build a relationship with dentists as powerful as that between dentists and their patients to the point where dentists don’t have to think twice about sending patients to your practice?
It starts by creating trust and goodwill before discussing any business.
Referrals make up a large portion of a periodontal practice’s revenue, but profits should never come before trust.
Periodontists should build their referral relationships on trust rather than business. By doing so, specialists create sustainable value...
Dental implants are becoming a desirable alternative to traditional periodontal treatment. Patients see them as a viable, attractive solution to improve their smiles quickly. It’s also good news for dentists due to the higher fees associated with the service.
While generally safe and effective, dental implants can be more problematic for certain patients if diagnosis and treatment plans are ignored.
As a result, patients are ultimately the ones who suffer from ineffective dental implants, but it’s largely up to dentists to prevent their negative effects.
As all periodontists already know, dental implants have been hailed as a solution for tooth loss. But patients experiencing tooth loss from periodontal disease may be at greater risk for implant failure if the underlying periodontal disease is left untreated.
Studies show that patients with a history of periodontal disease experience more bone loss...