Referrals are the lifeblood of periodontal practices. We recently talked about practical ways to build relationships with general dentists to earn referral business, starting with the importance of establishing trust.
Making a referral isn’t a decision dentist's and doctor's take lightly. Their own reputation is on the line, and referrals often serve as an extension of their own practice.
Explore these four things periodontists can offer dentists and physicians to build trust and strengthen your referral business:
Even with good intentions, periodontists shouldn’t make claims they can’t fully guarantee. When speaking about your practice or how you handle referred patients, it’s always better to under promise and over deliver in order to build faith and maintain trust.
Most periodontists spend a full workday drafting correspondence...