If you’re the only Periodontist in your area, then you may be fortunate to earn referral traffic from local dentists simply because you’re in business. But this isn’t the reality for most Periodontists.
Most often, there are several other periodontal practices in your city. Many dentists who refer to Periodontists will send their patients to the practice across the street for simplicity’s sake. After all, Periodontists are all the same, right?
We know that’s not true, but it’s not easy to communicate this with referring dental practices.
So, what makes you special enough to convince dentists to send their patients a few extra miles for treatment?
If you’re not already prioritizing these factors to earn more referrals, you should be:
More than 99% of the time, referrals aren’t going to happen on their own. Rather, Periodontists must be proactively building and nurturing relationships with...