Referrals are the lifeblood of periodontal practices. We recently talked about practical ways to build relationships with general dentists to earn referral business, starting with the importance of establishing trust.
Making a referral isn’t a decision dentist's and doctor's take lightly. Their own reputation is on the line, and referrals often serve as an extension of their own practice.
Explore these four things periodontists can offer dentists and physicians to build trust and strengthen your referral business:
Even with good intentions, periodontists shouldn’t make claims they can’t fully guarantee. When speaking about your practice or how you handle referred patients, it’s always better to under promise and over deliver in order to build faith and maintain trust.
Most periodontists spend a full workday drafting correspondence...
Dental patients are dependent on the expertise of their general dentist. Whether dentists refer patients to a periodontal specialist or offer to provide periodontal treatment in-house, patients are likely to comply.
Because of this high level of trust between general dentists and patients, building relationships with dentists to earn referral power is non-negotiable.
So what can periodontists do to build a relationship with dentists as powerful as that between dentists and their patients to the point where dentists don’t have to think twice about sending patients to your practice?
It starts by creating trust and goodwill before discussing any business.
Referrals make up a large portion of a periodontal practice’s revenue, but profits should never come before trust.
Periodontists should build their referral relationships on trust rather than business. By doing so, specialists create sustainable value...