Some periodontal practices work diligently to improve the patient experience, but the majority tend to think of it as an afterthought. The patient experience isn’t just about the quality of care the patient receives. Rather, it’s more about their overall impression and interactions with your practice, from the moment they call to schedule an appointment until they’re back in their general dentist’s chair for a follow-up.
In an upcoming blog article, I’ll discuss the specific roles the patient plays in building your referral business with dental professionals. But for now I want to dial in on some specific things you might be doing that can negatively impact patient perceptions and what you can do to fix them:
Your staff plays a major role in how your patients feel about your practice. They’re the first ones to greet the patient to make them feel welcome and comfortable which sets the tone for their visit.
Periodontists and general dentists share a common goal: to provide patients with effective dental treatment.
Though methodologies and approaches are different for each party, they share a common clientele that often requires the services of both.
However, many dentists prefer to treat periodontal patients in-house rather than referring out. That can make it seem as though the two are battling for business rather than working toward a common goal.
Being the specialist, Periodontists are in a better position to show how they can work with dentists rather than against them.
The most important thing you can do when working with dentists is to stress the importance of working for the patient's overall health, not just the practice or specialty. It’s easy to say we care about the patient’s best interest and this is why we approach the care the way we do. It’s a universal understanding. But the...