A good referral source can be the best form of advertising (and the cheapest, too!). For Periodontists, referrals are the lifeblood of your practice, and they’re too important to leave to chance.
Here’s how you can nurture the connections you make with referring partners and grow your practice:
When a dentist refers their patient to you, they’re putting their reputation on the line. In their eyes, you’re effectively an extension of their practice, so make sure you treat their patients with the highest level of care and professionalism. The last thing you want is for patients to tell the referring doctor about their bad experience at your practice, which could quickly dry up the referral well.
Thank you’s can be powerful tools in the referral business. It shows that you not only acknowledge that someone sent you business, but also that you appreciate it. Send them a card in the mail...
Periodontists and general dentists share a common goal: to provide patients with effective dental treatment.
Though methodologies and approaches are different for each party, they share a common clientele that often requires the services of both.
However, many dentists prefer to treat periodontal patients in-house rather than referring out. That can make it seem as though the two are battling for business rather than working toward a common goal.
Being the specialist, Periodontists are in a better position to show how they can work with dentists rather than against them.
The most important thing you can do when working with dentists is to stress the importance of working for the patient's overall health, not just the practice or specialty. It’s easy to say we care about the patient’s best interest and this is why we approach the care the way we do. It’s a universal understanding. But the...