The job of today’s Periodontist looks strikingly different than it did just a decade ago. It’s becoming tougher to stand out in the market, especially since many dental practices are opting to keep periodontal cases in-house.
As a Periodontist, you know this is a bad idea (we covered this in a previous blog post). But even if dentists weren’t treating their own patients, you still need to prove yourself as a viable option in your community.
Why would a referrer send a patient to you vs. another practice? Take a look at a few of the most competitive points that can seal your success:
As a Periodontal practice, your reputation will be the single most important factor in your success.
Patients don’t want to choose a provider that doesn’t come recommended by others. In addition, referring doctors will not want to send their patients to you because their patients’ experience is ultimately an extension of their practice. If...
Dental patients are dependent on the expertise of their general dentist. Whether dentists refer patients to a periodontal specialist or offer to provide periodontal treatment in-house, patients are likely to comply.
Because of this high level of trust between general dentists and patients, building relationships with dentists to earn referral power is non-negotiable.
So what can periodontists do to build a relationship with dentists as powerful as that between dentists and their patients to the point where dentists don’t have to think twice about sending patients to your practice?
It starts by creating trust and goodwill before discussing any business.
Referrals make up a large portion of a periodontal practice’s revenue, but profits should never come before trust.
Periodontists should build their referral relationships on trust rather than business. By doing so, specialists create sustainable value...
Even after years of education and expertise, periodontists and their teams can still make mistakes during the treatment planning phase.
Small mistakes can often lead to bigger ones, which can ultimately affect the outcome of the treatment’s effectiveness. Let’s explore three of the most common errors of perio treatment planning and how you can avoid them.
If you rely on general practitioners for referrals, you have an obligation to communicate with each other concerning each patient’s needs. The reality is that many periodontists do not follow up in a timely manner or fail to foster ongoing communication.
When handoffs are shaky, it creates issues for both you and your patient. Not having the right information can create gaps in treatment planning. In addition, you could risk losing referral business from other doctors and your reputation may take a hit.