Periodontists and general dentists share a common goal: to provide patients with effective dental treatment.
Though methodologies and approaches are different for each party, they share a common clientele that often requires the services of both.
However, many dentists prefer to treat periodontal patients in-house rather than referring out. That can make it seem as though the two are battling for business rather than working toward a common goal.
Being the specialist, Periodontists are in a better position to show how they can work with dentists rather than against them.
The most important thing you can do when working with dentists is to stress the importance of working for the patient's overall health, not just the practice or specialty. It’s easy to say we care about the patient’s best interest and this is why we approach the care the way we do. It’s a universal understanding. But the...
Dental patients are dependent on the expertise of their general dentist. Whether dentists refer patients to a periodontal specialist or offer to provide periodontal treatment in-house, patients are likely to comply.
Because of this high level of trust between general dentists and patients, building relationships with dentists to earn referral power is non-negotiable.
So what can periodontists do to build a relationship with dentists as powerful as that between dentists and their patients to the point where dentists don’t have to think twice about sending patients to your practice?
It starts by creating trust and goodwill before discussing any business.
Referrals make up a large portion of a periodontal practice’s revenue, but profits should never come before trust.
Periodontists should build their referral relationships on trust rather than business. By doing so, specialists create sustainable value...