The job of today’s Periodontist looks strikingly different than it did just a decade ago. It’s becoming tougher to stand out in the market, especially since many dental practices are opting to keep periodontal cases in-house.
As a Periodontist, you know this is a bad idea (we covered this in a previous blog post). But even if dentists weren’t treating their own patients, you still need to prove yourself as a viable option in your community.
Why would a referrer send a patient to you vs. another practice? Take a look at a few of the most competitive points that can seal your success:
As a Periodontal practice, your reputation will be the single most important factor in your success.
Patients don’t want to choose a provider that doesn’t come recommended by others. In addition, referring doctors will not want to send their patients to you because their patients’ experience is ultimately an extension of their practice. If...
If you’re the only Periodontist in your area, then you may be fortunate to earn referral traffic from local dentists simply because you’re in business. But this isn’t the reality for most Periodontists.
Most often, there are several other periodontal practices in your city. Many dentists who refer to Periodontists will send their patients to the practice across the street for simplicity’s sake. After all, Periodontists are all the same, right?
We know that’s not true, but it’s not easy to communicate this with referring dental practices.
So, what makes you special enough to convince dentists to send their patients a few extra miles for treatment?
If you’re not already prioritizing these factors to earn more referrals, you should be:
More than 99% of the time, referrals aren’t going to happen on their own. Rather, Periodontists must be proactively building and nurturing relationships with...