Some periodontal practices work diligently to improve the patient experience, but the majority tend to think of it as an afterthought. The patient experience isn’t just about the quality of care the patient receives. Rather, it’s more about their overall impression and interactions with your practice, from the moment they call to schedule an appointment until they’re back in their general dentist’s chair for a follow-up.
In an upcoming blog article, I’ll discuss the specific roles the patient plays in building your referral business with dental professionals. But for now I want to dial in on some specific things you might be doing that can negatively impact patient perceptions and what you can do to fix them:
Your staff plays a major role in how your patients feel about your practice. They’re the first ones to greet the patient to make them feel welcome and comfortable which sets the tone for their visit.
Even after years of education and expertise, periodontists and their teams can still make mistakes during the treatment planning phase.
Small mistakes can often lead to bigger ones, which can ultimately affect the outcome of the treatment’s effectiveness. Let’s explore three of the most common errors of perio treatment planning and how you can avoid them.
If you rely on general practitioners for referrals, you have an obligation to communicate with each other concerning each patient’s needs. The reality is that many periodontists do not follow up in a timely manner or fail to foster ongoing communication.
When handoffs are shaky, it creates issues for both you and your patient. Not having the right information can create gaps in treatment planning. In addition, you could risk losing referral business from other doctors and your reputation may take a hit.
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