A good referral source can be the best form of advertising (and the cheapest, too!). For Periodontists, referrals are the lifeblood of your practice, and they’re too important to leave to chance.
Here’s how you can nurture the connections you make with referring partners and grow your practice:
When a dentist refers their patient to you, they’re putting their reputation on the line. In their eyes, you’re effectively an extension of their practice, so make sure you treat their patients with the highest level of care and professionalism. The last thing you want is for patients to tell the referring doctor about their bad experience at your practice, which could quickly dry up the referral well.
Thank you’s can be powerful tools in the referral business. It shows that you not only acknowledge that someone sent you business, but also that you appreciate it. Send them a card in the mail...
Some periodontal practices work diligently to improve the patient experience, but the majority tend to think of it as an afterthought. The patient experience isn’t just about the quality of care the patient receives. Rather, it’s more about their overall impression and interactions with your practice, from the moment they call to schedule an appointment until they’re back in their general dentist’s chair for a follow-up.
In an upcoming blog article, I’ll discuss the specific roles the patient plays in building your referral business with dental professionals. But for now I want to dial in on some specific things you might be doing that can negatively impact patient perceptions and what you can do to fix them:
Your staff plays a major role in how your patients feel about your practice. They’re the first ones to greet the patient to make them feel welcome and comfortable which sets the tone for their visit.
We recently sent out a survey to Periodontists and PANDA Perio users to gain insights on the industry. Our goal at PANDA has always been to provide real, actionable advice you can use in your practice, but we also use this information to make our software even better.
If you haven’t yet taken the survey, you can do so here.
Your responses will give you personalized results that you can apply to your unique practice. But here’s a little preview on what you can expect:
Whether you’re brand new to the Periodontal field or you’ve been treating patients for 20 years or longer, the value of preparation never changes.
Because of the many moving parts the Periodontist faces each day, it’s important to have a system in place so that no task or detail falls through the cracks. When you can be prepared for every patient, phone call, and meeting, you can avoid backlogs or having to redo work.
As a practice owner, it’s important to realize that your practice’s success doesn’t just hinge on your ability to treat patients. Even the most skilled Periodontists can find themselves struggling to bring in patients and improve referral relationships.
Much of your success depends on having an engaged, professional staff that can contribute to the patient experience, referral relations, and other aspects of your practice. But for staff to be successful in their roles, they must be able to overcome any barriers that get in between them, and a job well done.
Take a look at four of the biggest issues that prevent staff from living up to their potential and how you can help them overcome these obstacles:
This is a tough pill to swallow because it requires the practice owner to take responsibility for the staff’s failures. However, success starts at the top and isn’t possible without strong leadership.
One of the biggest ways...